Notion

Notion is a software company whose all-in-one workspace brings everyday work tools such as product roadmaps, company wikis and meeting notes into one place. The product is customizable to suit different workflows, covers needs such as task lists and design repositories, and lets users assemble their own workspace from dozens of building blocks. This places the company in the collaboration and knowledge management category, where products typically aim to cut the number of separate applications people switch between.

The company presents its product as an AI workspace, with uses such as triaging product feedback, resolving support tickets in Slack, responding to security alerts, automating weekly reporting and creating developer tools. It also offers Custom Agents, which let teams build AI tools that carry out work for them. Building AI into a shared workspace reflects a broader pattern in workplace software, where assistants work best when they can draw on the documents and data a team already keeps.

Notion reports 100M users in over 50 countries, use by over 50% of Y Combinator companies and 62% of the Fortune 100, and a community of more than 1.4M members. That reach spans start-ups and large enterprises, in line with its positioning as a workspace for individuals, teams and whole companies.

The company is based in downtown San Francisco, with offices around the world. Its stated mission is to make it possible for everyone to shape the tools that shape their lives, based on the view that most people cannot build or modify the software they use every day. The company traces this idea to early computing pioneers who saw computers as a way to amplify imagination and augment intellect, and argues that cloud tools have evolved little beyond typewriters and file cabinets.