Figma

Figma is a software company that makes a collaborative canvas for design, code and AI, presented as one workspace for an entire product development process. It operates in the interface design and product development tools category, where designers, developers and product managers typically need a shared place to create, review and hand off work. Figma says that 95% of the Fortune 500 uses its tools, based on data from March 2025.

Its product line spans several tools: Figma Design for precise, detailed design work, FigJam for team brainstorming, Figma Make for building from design context, Figma Buzz for templated banners and ads, and Figma Weave. Dev tools and design handoff features aim to keep what gets designed consistent with what gets built, keeping design context, codebases and AI agents connected. Taken together, the tools follow a typical product cycle from early ideas through visual design to production code, and platforms covering that full range tend to serve whole product teams rather than designers alone.

Figma describes its canvas as AI-native, with teammates and AI agents working in the same space with shared context to generate and refine design directions. Its user community also publishes templates and resources covering UI kits, websites, social media, mobile apps, presentations, wireframes, illustrations, portfolios and icons. The company also hosts Config, a user conference it uses as a stage for its announcements. Community-made resources and user conferences are common ways for design software makers to build engagement beyond the product itself.