Adobe

(NASDAQ: ADBE · $238.14 ▼ 1.7%) Adobe is a software company that builds tools for creativity, marketing and document management, with the stated aim of helping people imagine, create and bring digital experiences to life. Its customer base ranges from creators and students to small businesses, global enterprises and nonprofit organizations. Serving such a varied mix of customers typically involves different buying models: individuals often subscribe directly, while larger organizations license tools for teams and connect them to wider business systems. For students and teachers, the company offers discounted pricing.

Adobe's products include Creative Cloud for creativity and design, along with Photoshop, Illustrator and Premiere. Firefly is the company's generative AI offering for content creation, presented as a single place to work with multiple AI models. PDF and document work is covered by Adobe Acrobat, which can be used to summarize key contract details, and by PDF Spaces, which offers a way to share information. The PDF format is widely used for exchanging documents because it keeps their layout consistent across devices and operating systems.

For organizations, Adobe for Business centers on orchestrating customer experiences with AI. In marketing, orchestrating customer experiences generally means coordinating content, customer data and messaging so that interactions stay consistent across channels such as email, websites and apps. Across these areas, the company presents its products as a way for customers to ideate, collaborate, be more productive and drive business growth.