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Whatfix

Digital Adoption Platform | Empowering individuals and enterprises through Digital Adoption.

Last updated: . For recent data, use our API.

Overview

Whatfix is the AI-native Digital Adoption Platform built for the modern enterprise. It helps organizations close the adoption gap by enabling users to use software effectively in the flow of work, while providing visibility into where users struggle.

Whatfix delivers a unified platform that combines in-app guidance (DAP), hands-on simulation training in a risk-free environment (Mirror), and adoption analytics (Product Analytics) to create a continuous adoption loop. Powered by ScreenSense engine, the platform understands user context and intent to deliver real-time guidance, personalized training, and actionable insights.

With this approach, enterprises can accelerate time-to-proficiency, standardize workflow execution, improve data accuracy, reduce support tickets, and maximize the ROI of their digital investments across complex enterprise applications.

Funding rounds

Disclosed funding: $264.8M across 11 rounds. Latest: Later Stage VC, 29 Jun 2025.

3 rounds have an undisclosed amount, not included in the total.

DateTypeAmount
29 Jun 2025Later Stage VCNot disclosed
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Whatfix FAQ

As of 2026-10-20, Whatfix has 958 employees, based on the Enrich Layer count of person profiles that list Whatfix as their current employer. Its listed company size band is 501 to 1,000.
As of 2026-10-20, Whatfix is headquartered in San Jose, CA, US.
Whatfix was founded in 2013.
As of 2026-10-20, Whatfix is classified in the Software Development industry.
Whatfix is the AI-native Digital Adoption Platform built for the modern enterprise. It helps organizations close the adoption gap by enabling users to use software effectively in the flow of work, while providing visibility into where users struggle.
As of 2026-10-20, Whatfix's official website is https://shorturl.at/lcWoN.
As of 2026-10-20, Whatfix is a privately held company.