Salesforce

(NYSE: CRM · $233.92 ▲ 2.1%) Salesforce is a customer relationship management (CRM) software company that describes itself as an AI CRM, combining AI, data and Customer 360 apps on one platform. It centres on people working alongside AI agents to drive customer success, with applications that help sales, service, marketing, commerce and IT teams work as one. CRM software organises contacts, leads and service records, automates routine tasks and analyses customer behaviour, making it a core system for revenue and support teams.

The portfolio includes Agentforce, a set of agents and tools for building and deploying autonomous AI agents, alongside Agentforce Sales, Service, Field Service, Marketing and Commerce. Data 360 unifies data from multiple sources, MuleSoft handles integration and APIs, Tableau provides analytics and Slack connects workflows with conversations, while Heroku and Net Zero Cloud complete the range. Customer 360 is presented as the outcome of combining these applications rather than a single product, and because they share one core platform and metadata framework, a customisation made in one app can appear in the others. A shared foundation of this kind is a common way for broad software suites to avoid the integration work that separately built tools tend to require.

Salesforce serves companies from startups to large global enterprises: the Starter Suite can be started at no cost, Foundations offers fuller features for established organisations, and add-ons extend functionality. This modular, add-as-you-grow approach is common in enterprise software, where buyers often start with one department, such as sales, and expand to adjacent functions over time. The company targets sectors including financial services, retail, health and life sciences, construction and real estate, education, professional services, technology and manufacturing, and partners extend the platform through the AgentExchange marketplace.