Airtable

Airtable is a software company that operates an AI app platform for building custom apps, automations and agents from an organisation's own data, without code or technical expertise. This places Airtable in the broader no-code and low-code software category, where business teams build their own operational tools instead of waiting on developers. The platform lets teams model data to match how their business works, design workflows and hand off manual jobs to agents, all within the governance controls that IT departments require.

Customers use Airtable to manage marketing campaigns, run product management and streamline other workflows. Examples include OpenAI surfacing product risks with weekly AI summaries, eBay processing customer feedback at scale, Publicis Media coordinating global campaign delivery and West Elm managing creative work across its studio teams. Highspot uses Airtable to keep its product and go-to-market teams aligned, replacing five tools with one system of record. Consolidating scattered spreadsheets, documents and single-purpose apps into one shared system is a common reason organisations adopt platforms in this category.

More than 500,000 organisations use Airtable, including most of the Fortune 100, and the platform has 10 million active users and more than 50 million apps and agents built on it. Founded in 2012 on the belief that the people who know the work should build the systems, the company has about 700 employees across five offices and is headquartered in San Francisco. Its own teams plan, ship and operate inside the product, a practice known in software as dogfooding that tends to expose gaps before customers run into them.