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Polaroid

Creative tools for everyone since 1937.

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Overview

We’re Polaroid: the original home of analog instant photography. Over our 82-year journey we’ve been called everything: The Impossible Project, Polaroid Originals, and now Polaroid; the brand where it all began. We create beautiful tools to bring people together in human and meaningful ways. In a world that’s more disconnected than ever, there’s never been a better time to appreciate what’s in front of you. We create beautiful, life-enriching tools to ground you in the here and now. We exist to help you see everyday moments, to pause them, and to relive them in something you can hold in your hand and turn to forever. Join us.

Polaroid sells instant cameras, instant film, photo printers and accessories through its online store. Its camera range includes the Polaroid Mod, the Polaroid Now and Now+ Generation 3, the Polaroid Go Generation 3 and the Polaroid I-2, each of which is offered as a starter set. The company also makes the Polaroid Hi-Print 3x3, a photo printer for square prints.

Polaroid runs a free membership program that gives members 10% off their first order, 30% off accessories all year and early access to events and offers. The company also publishes guides on using its cameras, caring for film and handling developing pictures.

Funding rounds

7 rounds. Latest: Secondary Transaction, 28 Feb 2023.

DateTypeAmount
28 Feb 2023Secondary TransactionNot disclosed
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Latest videos from Polaroid on YouTube

  • Polaroid Mod x @linusandhiscamera - Double Exposure
  • Polaroid Mod x @linusandhiscamera - Motion Freeze
  • A Conversation Between Ben Fraternale and Tomato: Embracing the Real
  • Polaroid x Thrasher
View channel

Recent posts from the Polaroid blog

  • Finally, a camera for anyone who’s sick of getting exactly what they want.

    Introducing the Polaroid Mod, the camera for REAL analog creativity. Equipped with four creative modes that’ll have you bending, freezing, splitting, and light-painting in no time.

  • Some discoveries deserve their own frame.

    The Polaroid i-Type Film Pokémon Edition, Polaroid Go Film Pikachu Edition and Polaroid Go Film Sylveon Edition feature special edition Pokémon designs, made for unexpected finds, familiar faces and little adventures worth keeping. Choose your format and start capturing!

Polaroid FAQ

As of 2026-10-19, Polaroid has 567 employees, based on the Enrich Layer count of person profiles that list Polaroid as their current employer. Its listed company size band is 201 to 500.
As of 2026-10-19, Polaroid is headquartered in Amsterdam, Nederlands, NL.
Polaroid was founded in 1937.
As of 2026-10-19, Polaroid is classified in the Photography industry.
We’re Polaroid: the original home of analog instant photography. Over our 82-year journey we’ve been called everything: The Impossible Project, Polaroid Originals, and now Polaroid; the brand where it all began. We create beautiful tools to bring people together in human and meaningful ways. In a world that’s more disconnected than ever, there’s never been a better time to appreciate what’s in front of you. We create beautiful, life-enriching tools to ground you in the here and now. We exist to help you see everyday moments, to pause them, and to relive them in something you can hold in your hand and turn to forever. Join us.
As of 2026-10-19, Polaroid's official website is http://www.polaroid.com/.
As of 2026-10-19, Polaroid is a privately held company.