Pipedrive

Pipedrive is a sales CRM company that builds pipeline management software aimed at helping small businesses grow. Customer relationship management software gives sales teams one place to record contacts, track deals and follow up with prospects, and smaller firms often choose tools that need little setup or administration. Pipedrive describes its product as an easy and effective CRM for small and medium-sized companies, and revenue teams at more than 100,000 companies in 179 countries use it.

The platform is built around a kanban-style pipeline view, which the company says it pioneered in CRM, along with lead and deal management, two-way email sync, calendar sync and call scheduling. It also offers workflow automation, lead routing, revenue forecasting, reporting dashboards, an AI Sales Assistant, mobile apps for Android and iOS, and a Marketplace with more than 500 integrations. Taken together, these features follow a deal from first contact to close, which suits small teams that lack dedicated sales operations staff.

Founded in 2010, Pipedrive began in an Estonian garage, started by salespeople who wanted a more visual sales tool. The company is headquartered in New York and has offices across Europe and the US, including St. Petersburg in Florida, Tallinn and Tartu in Estonia, Guildford in England, Lisbon, Berlin, Prague, Dublin and Riga. Its team of more than 850 people works across eight countries. Pipedrive is backed by majority holder Vista Equity Partners, alongside Bessemer Venture Partners, Insight Partners, Atomico and DTCP, a mix of a private equity majority owner and venture investors that is common among software companies that have scaled beyond the startup stage.