Sona
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Overview
Sona is the next-generation workforce management solution for large frontline operators, where consumer grade design is matched by AI-driven decision making. Sona was founded in 2021 and built with AI at its core, and it offers different product ranges in the US and the UK.
Combining end-to-end WFM functionality - including Scheduling, Time & Attendance, HR and Payroll - with truly intelligent AI capabilities, Sona enables real-time actionable insights geared towards driving revenue and increasing employee satisfaction. The platform also covers demand planning, labor optimization, onboarding and absence management, and it includes an AI assistant called Raffy that explains operational changes and recommends next steps to managers.
The company serves frontline organizations in social care, hospitality and retail, with customers including Hawksmoor, Popeyes UK, Paul Bakery, Voyage Care and Salutem Healthcare. Implementations are led by a dedicated expert team, and the software is designed for multi-site scheduling, variable demand patterns and real-time adjustments.
Funding rounds
Disclosed funding: $99.4M across 7 rounds. Latest: Later Stage VC (Series B1), 31 Mar 2026.
| Date | Type | Amount |
|---|---|---|
| 31 Mar 2026 | Later Stage VC (Series B1) | $45.4M |
Office locations
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Recent posts from the Sona blog
- Data from our latest Hospitality People Insights Report, created in partnership with This is Pineapple, shows…
that one of the clearest predictors of team retention is a stable General Manager and Head Chef. Discover some of the report’s findings below.
- Imperial London Hotels runs seven family-owned hotels in Bloomsbury, and until now, almost every department…
was dealing with processes that needed a manual workaround. We're pleased to share that Imperial London Hotels has partnered with us to bring AI workforce management to its 1,100+ strong team, right as the group opens the next chapter with the reopening of The Imperial in Bloomsbury and the launch of its rooftop destination, Arcus.