Unilever

Unilever is a consumer goods company whose brands include Hellmann's, Domestos, Dove and Rexona, and it states that 3.4 billion people use its products every day. Its portfolio spans beauty and wellbeing, personal care, home care and food, with brands such as Liquid I.V., Cif, Knorr, Axe and Dove Men+Care. Grouping brands into category businesses like this is common among large fast-moving consumer goods firms, which sell high-volume everyday items through retailers to household shoppers.

The company frames its strategy around a concept it calls "Desire at Scale", combining science-led product development, technology and consumer insight. One example is Cif Infinite Clean, a home cleaning product that uses microbiome technology and probiotics to keep surfaces clean after application. Unilever also describes itself as reshaping its operations for the age of AI to speed up decisions and simplify processes, and it presents its brands as innovating in their fields.

Its marketing leans heavily on creators and cultural relevance, with the company working with influencers to shape stories, extend reach and connect with communities, and tying brand activations to major sporting events. This reflects a broader shift among consumer brands from traditional broadcast advertising toward influencer-led content that reaches audiences on social platforms.

Unilever has teams in 190 countries and emphasises a culture of learning and innovation, seeking diverse, curious and ambitious people. Its sustainability work covers climate targets, protection and regeneration of nature, a circular economy for plastic packaging and improving livelihoods across its global value chain.