Overview
Cognism is a global B2B data company that provides compliance-first sales intelligence for revenue teams growing across Europe and beyond. Sales intelligence platforms supply contact and company data that sales and marketing teams use to find prospects, and because records go stale as people change roles, data quality is a central concern in the category. The company frames its approach as data fluency, aiming to replace prospecting guesswork with data that helps teams find the right people and focus on conversations that move deals forward.
Its platform covers sales prospecting, CRM enrichment, and an MCP and API layer that connects its data to AI assistants such as Claude and ChatGPT and to go-to-market systems. Features include phone-verified mobile numbers, signals such as intent, hiring and funding announcements, automatic enrichment of inbound leads, and decision-maker data refreshed every 30 days. Data can be exported to CRMs including Salesforce, HubSpot and Pipedrive, letting the product sit inside tools sales teams already use rather than operate as a separate system.
Cognism serves sales, marketing and revenue operations teams from SMB to enterprise, and says teams with at least five salespeople, especially those prospecting into Europe, often see the most value. The company states that it maintains parity with ISO 27001 and SOC2 frameworks and that its data is used by thousands of revenue teams.
Cognism has focused on revenue teams selling into EMEA since 2015, later expanding across Europe and the US. That European focus reflects the region's varied markets and strict privacy rules such as GDPR, where compliance and Do-Not-Call coverage affect how B2B contact data can lawfully be used. Its stated values centre on understanding customers, shared ownership of outcomes and recognising impact wherever it comes from.
Funding rounds
Disclosed funding: $45M across 12 rounds. Latest: Secondary Transaction, 31 Oct 2022.
7 rounds have an undisclosed amount, not included in the total.
| Date | Type | Amount |
|---|---|---|
| 31 Oct 2022 | Secondary Transaction | Not disclosed |
Office locations
- London, England, GB
- New York, US
- Скопје, Град Скопје, MK
- Zadar, Zadar County, HR
- Cologne, North Rhine-Westphalia, DE
- Paris, Île-de-France, FR
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Compared with
Clearbit vs Cognism
| Clearbit | Cognism | |
|---|---|---|
| Employees | 15 | 416 |
| Founded | 2015 | 2015 |
| Headquarters | San Francisco, California, US | London, England, GB |
Cognism vs Lusha
| Cognism | Lusha | |
|---|---|---|
| Employees | 416 | 287 |
| Founded | 2015 | 2016 |
| Headquarters | London, England, GB | Boston, Massachusetts, US |
Latest videos from Cognism on YouTube
The RevOps Review | Building an AI-Native RevOps Stack with Steve Dinner
Data Is a Coordination Challenge
Data Quality and GTM Alignment
AI Can't Fix Bad Data
Recent posts from the Cognism blog
- MCP vs API: what it means for B2B data integration | Cognism
Model Context Protocol (MCP) and APIs both help connect software to external data and capabilities, but they solve different problems. APIs require custom, point-to-point integration work for every tool and data source.
- 20 tasks GTM teams can do with Cognism's MCP | Cognism
Cognism's MCP lets Claude and ChatGPT pull verified GTM data straight into a conversation, without a dashboard or a CSV in sight. Below are 20 real prompts GTM teams are already running: prospecting, TAM and territory planning, account research, pipeline analysis, marketing operations, and multi-tool workflows across Salesforce, HubSpot, Slack, Gong, and Dreamdata.
- MCP servers defined: what they are & how they work | Cognism
An MCP server is a program that uses the Model Context Protocol (MCP) to give AI applications a standard way to reach external tools, data, and prompts, instead of a custom integration for every source. A host application, such as an AI assistant, connects to it as a client to retrieve or act on data.
- Choosing the right MCP software for your GTM stack | Cognism
Choosing an MCP server means deciding how AI agents will access your company's data, and that decision carries real weight when the data is revenue-critical. The right choice depends on hosting model (self-hosted vs managed), security and compliance standards, integration breadth, and vendor support.
- What is MCP in AI, and why does it matter for GTM? | Cognism
Model Context Protocol (MCP) is a standard that enables AI agents to connect with external data sources through a shared interface, rather than requiring a custom integration for every system. As more GTM tools add AI capabilities, MCP is increasingly appearing across sales, marketing, and RevOps platforms.