Olo

Olo is a restaurant technology company that provides an open software-as-a-service platform for digital ordering, payments, delivery and guest engagement. The company started in 2005 with the idea of letting people order and pay for a coffee from a phone and have it ready on arrival, and it began by sending text message orders to printers, two years before the iPhone appeared. Its history traces early bets on fast casual dining in 2008, kitchens built around pickup windows in 2012 and delivery in 2015. That sequence follows the broader shift of restaurant revenue from dining rooms toward off-premise channels.

Olo's modular platform covers online ordering through a brand's website, app or kiosk, catering, restaurant-specific payments, and direct and third-party marketplace delivery managed in one workflow. It also offers a guest data platform and personalized marketing tools, which support the company's aim of helping restaurants make data-driven decisions and personalize the guest experience on- and off-premise. Integrations with more than 450 technology partners let customers connect the tools they already use. For multi-unit chains, this kind of integration layer matters because orders from many channels have to reach the same kitchens without separate tablets or duplicated menus.

The company works with more than 800 restaurant brands, which together reach about 108 million connected guests across approximately 90,000 locations and process more than 3.5 million orders per day on average. Customers featured in its case studies include Freddy's Frozen Custard and Steakburgers, Costa Vida, Mendocino Farms, California Fish Grill and honeygrow. Olo describes its goal as helping restaurants grow sales, do more with less and make every guest feel like a regular, a pitch aimed at chains that want direct digital relationships with guests rather than relying only on third-party apps.