Homeflow

Homeflow is a software company that helps UK estate agents generate and manage valuation leads through websites, lead management software and other lead generation products. In UK estate agency, a valuation request from a homeowner is often the first step toward winning an instruction to sell or let a property, so tools that capture these enquiries online are central to how agencies compete for business. More than 600 estate agencies, covering over 2,500 offices, use the platform, ranging from single office independents to the largest national chains.

The product range includes bespoke websites built to an agency's specific needs and template websites designed to turn visitors into valuation requests. Homeflow Valuations, offered free, provides instant valuations on agency websites, while Lead Manager centralises enquiries, qualifies them with automated surveys and prioritises higher value opportunities. The company also offers AI-powered live chat, Google pay-per-click advertising, SEO and consulting analysis. Taken together, these products cover the path from attracting a visitor to converting and following up a lead, which lets an agency source much of its online lead generation from a single supplier.

Homeflow was founded in 2007 and was originally based in London and Brighton; its team is now spread across the UK, and the registered company, Homeflow Limited, has its address in Wokingham. The company attributes its success to a team with broad knowledge of the housing market and the technologies that support it, and lists its core values as driven, open, polished and pioneering. It also publishes practical advice for agents on subjects such as SEO and helping startup agencies win their first instructions.