Wix

(NASDAQ: WIX · $74.17 ▼ 3.1%) Wix is a website builder that lets users create a site without writing code, and it offers a free option for getting a website online in minutes. The company frames its platform around flexibility, letting users make a site look how they want and function how they need, a promise summed up in the line "No coding. No compromises." Website builders of this kind belong to the hosted, no-code end of the web publishing market, where the provider handles hosting, templates and infrastructure so that customers can focus on content and design. Offering a free starting point is common in this category, since it lets people try a builder before committing to a paid tier.

Alongside extensive design capabilities, the platform includes built-in business solutions and AI agents intended to support users at each step of designing, launching and scaling a site. Bundling these tools into one product means a small business can run its online presence from one place instead of putting together separate services for hosting, commerce and marketing. The inclusion of AI agents reflects a wider trend among site-building platforms toward automating setup, content creation and routine site management.

Wix describes itself as "trusted by over 280 million" and as "tailor-made for independent businesses and brands forging their path and owning their future." This positioning suggests an audience of smaller, independently run operations, which typically want a professional web presence without hiring developers. For that audience, the promise of building a site quickly and without code is often the main reason to choose a hosted builder over custom development.