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Sheppard Cycles

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Overview

Sheppard Cycles is a wholesale cycling distributor supplying bicycles, parts and accessories to retailers in Australia and New Zealand. Sheppard Cycles Australia and Sheppard Cycles New Zealand are subsidiaries of Scott Sports SA. The business traces its origins to Sheppard Industries, founded in 1982.

The company distributes through mass market, independent bike dealer and sporting goods channels, serving more than 1,700 retail outlets. Its portfolio includes SCOTT, Avanti, Malvern Star, Diamondback, Repco, Giro, Park Tool, Muc-Off, CatEye, Syncros, Rosebank and Solo, alongside its own and licensed brands. Sheppard Cycles also oversees a chain of branded independent bike dealer stores and has manufactured its own mass market helmet brand for over 30 years. It operates an office and warehouse in Melbourne.

Sheppard Cycles FAQ

As of 2026-10-19, Sheppard Cycles has 40 employees, based on the Enrich Layer count of person profiles that list Sheppard Cycles as their current employer. Its listed company size band is 51 to 200.
As of 2026-10-19, Sheppard Cycles is headquartered in Melbourne, Victoria, AU.
As of 2026-10-19, Sheppard Cycles is classified in the Sporting Goods industry.
Sheppard Cycles Australia and Sheppard Cycles New Zealand are subsidiaries of Scott Sports SA.
As of 2026-10-19, Sheppard Cycles's official website is http://www.sheppardcycles.com/.
As of 2026-10-19, Sheppard Cycles is a privately held company.