adidas

adidas is a sporting goods company headquartered in Herzogenaurach, Germany, whose brand is rooted in sports and the culture born from it. The company traces its origins to a laundry room and continues to draw on that heritage. In 2025, adidas had 64,938 employees worldwide and net sales of €24,811 million. As a listed company, it makes financial reports, corporate governance documents and share information available to investors.

Its performance range spans footwear and apparel, from football jerseys to FREERIDER mountain bike shoes, and includes the Supernova and Adizero lines. It also partners with athletes and teams in basketball, running and motorsport. The company frames its innovation as athlete-centered and has developed adaptive footwear intended to make sport more accessible to people with disabilities. Alongside its performance lines, the adidas Originals label releases street-style collaborations with outside designers and labels. Pairing performance products with lifestyle lines is a common approach among large sportswear brands, which use athlete and team associations to support demand in both segments.

The company's community engagement is guided by its stated purpose, "Through sport, we have the power to change lives," and includes football initiatives for young people in Mexico and for girls in Japan. Its sustainability program covers climate action, nature, circularity, materials and the rights of workers in its supply chain, and it publishes related targets, reports and supplier lists. Such disclosures are closely watched in the footwear and apparel industry, where manufacturing is largely carried out by independent suppliers.