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Moose Toys

We exist to Make Children Superhappy!

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Overview

Moose Toys exists to make children happy. The team has innovation in their DNA and are famous for the design, development and manufacture of award winning toys that continue to disrupt the market. A certified Great Place to Work six times over, Moose Toys dominates in categories including collectables, craft, dolls, games and youth electronics and is consistently recognised as the most creative company in the industry.

The family run business disrupted the toy industry with the global phenomenon Shopkins and through these pintsized characters, reinvigorated the way children play. The success of the company extends to the development of content, entertainment and global licensing deals. Moose calls Australia home and was named as #30 in the 2024 Best Workplaces in Australia - but is a global business with more than 750 employees around the world. Visit www.moosetoys.com for more information on our amazing brands and people.

The company's brand portfolio includes Little Live Pets, ScruffaLuvs, Goo Jitzu, Gui Gui, Wigglitz, FANDROP, Cookeez Makery, Real Littles and Moose Games, alongside a range of classic lines. Its lineup also features products tied to properties such as Bluey, MrBeast Lab, CrunchLabs, Minions & Monsters, One Piece, Marvel, Minecraft and The Amazing Digital Circus, spanning plush, action figures, vinyl figures, toy vehicles and games such as Bananagrams.

The company operates the Moose Happy Kids Foundation and offers a support hub for customer questions.

Latest videos from Moose Toys on YouTube

  • Moose Happy Kids Foundation - 10th Anniversary
  • Moose Happy Kids Foundation - 2024
  • We Are Moose | Behind the Scenes
  • We Are Moose
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Recent posts from the Moose Toys blog

Moose Toys FAQ

As of 2026-10-22, Moose Toys has 550 employees, based on the Enrich Layer count of person profiles that list Moose Toys as their current employer. Its listed company size band is 501 to 1,000.
As of 2026-10-22, Moose Toys is headquartered in Melbourne, Victoria, AU.
Moose Toys was founded in 1985.
As of 2026-10-22, Moose Toys is classified in the Manufacturing industry.
Moose Toys exists to make children happy. The team has innovation in their DNA and are famous for the design, development and manufacture of award winning toys that continue to disrupt the market. A certified Great Place to Work six times over, Moose Toys dominates in categories including collectables, craft, dolls, games and youth electronics and is consistently recognised as the most creative company in the industry. The family run business disrupted the toy industry with the global phenomenon Shopkins and through these pintsized characters, reinvigorated the way children play. The success of the company extends to the development of content, entertainment and global licensing deals. Moose calls Australia home and was named as #30 in the 2024 Best Workplaces in Australia - but is a global business with more than 750 employees around the world. Visit www.moosetoys.com for more information on our amazing brands and people.
As of 2026-10-22, Moose Toys's official website is http://www.moosetoys.com/.
As of 2026-10-22, Moose Toys is a privately held company.