PSI Cycling Pty Ltd

PSI Cycling is proud to be the Australian distributor of world-class, innovative cycling brands including Cannondale, Mongoose, ABUS, EVOC, Lezyne, Quad Lock, Schwalbe, and the full SRAM ecosystem - SRAM, Zipp, Quarq, RockShox, Avid, Time, Ochain and Truvativ. In addition to those brands, the company's distribution portfolio includes GT Bicycles, while its coverage of the complete SRAM family of brands also extends to Hammerhead. In 2026, we’re excited to welcome Quad Lock and Schwalbe to the PSI Cycling portfolio, further strengthening our commitment to delivering premium products to the Australian cycling market.

Backed by decades of combined industry experience, our team lives and breathes cycling. From former professionals and local criterium racers to dedicated commuters and weekend mountain bike riders, we bring genuine passion and insight to everything we do.

We’re driven by our belief in the brands we represent, the quality of the products we distribute, and the service we provide to our retail partners and the broader cycling community. PSI Cycling states that its team's passion for cycling in all its forms drives a commitment to representing each brand in its portfolio with product knowledge, enthusiasm and service.

And yes - we’re proud to work with some of the best cycling brands in the world. Beyond its partnerships with the cycling brands it distributes, the company describes its wider role as one of supporting the Australian cycling industry on a daily basis.