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PURE Insurance

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Overview

PURE is a specialty property and casualty insurer dedicated to helping a membership of responsible people protect high value homes, jewelry, artwork and other fine assets.

We opened for business more than 15 years ago with the goal of offering something different in the insurance space: a company focused on promoting transparency, alignment of interests and doing what’s right. Our focus helps to keep premiums fair and service astonishingly good.

After growing at least 15% year over year since inception, we are the most awarded insurer in our category, offering coverage in all 50 states. Today, our membership is made up of more than 100,000 financially successful individuals and families and continues to grow sustainably.

Privilege Underwriters, Inc., our holding company, is a member of the Tokio Marine Group, one of the largest and most respected insurers in the world with nearly $40 billion in net assets.

#LoveYourInsurance #JoinTheClub

Latest videos from PURE Insurance on YouTube

  • Roast Your Own Industry in 60 Seconds: Education Edition | Bitly Hot Takes
  • How to Shorten a URL and Track Every Click with Bitly
  • Bad Content Is Just Noise
  • What Marketing Channel Should You Invest In During the AI Era?
View channel

Recent posts from the PURE Insurance blog

  • Learning to drive is one thing.

    Knowing how to respond when a car loses control is another. The BMW Teen School goes beyond the basics, giving young drivers hands-on experience with loss of control, emergency braking and sudden changes in direction.

  • What Are AI Agents? A Marketer

    Learn what AI agents are, how agentic traffic differs from crawler traffic, and what it can tell marketers about AI discovery.

PURE Insurance FAQ

As of 2026-10-20, PURE Insurance has 1,025 employees, based on the Enrich Layer count of person profiles that list PURE Insurance as their current employer. Its listed company size band is 501 to 1,000.
As of 2026-10-20, PURE Insurance is headquartered in White Plains, New York, US.
As of 2026-10-20, PURE Insurance is classified in the Insurance industry.
PURE is a specialty property and casualty insurer dedicated to helping a membership of responsible people protect high value homes, jewelry, artwork and other fine assets.
As of 2026-10-20, PURE Insurance's official website is http://pureins.co/home_li.
As of 2026-10-20, PURE Insurance is a privately held company.