Bruin Capital

Bruin is a private company specializing in working with capital partners and management teams in an effort to build best-in-class, global-leading sports, entertainment, media and technology companies. The company draws on specialized knowledge of the sports industry to help entrepreneurs and owners capitalize on the disruptive forces reshaping it.

Bruin was specifically crafted to be a catalyst for global expansion and rapid transformation. What Bruin believes sets it apart is its decades of experience and global relationships across these sectors; combined with a track record for creating billions in shareholder value and a resource set available to management teams to potentially accelerate their trajectory. The team has run media conglomerates, sports at the highest level, and has a keen ability to recognize value where others may not. The company works through acquisitions and investments, new partnerships and ventures, and operational support, and its holdings include technology, live event, marketing and brand strategy businesses. Companies it has acquired or backed include On Location Experiences, Engine Shop, Two Circles, Deltatre, TGI Sport, Oddschecker Global Media, Full Swing, Soulsight and Proof of the Pudding. It also launched Courtside Ventures and Overtier.

All of this is supplemented by a long-term capital and resource partnership with the world’s largest private equities and a group of prestigious family offices to support every combination of growth strategy including M&A, JV, global expansion, etc. With that, Bruin does not think or operate as

a traditional investor that relies on short-term, financial engineering to manufacture growth. Instead, its mission is to be a value-adding partner that produces measurable, definable value on top of investment. These private equity and family investors have committed more than $1B, along with their resources and global networks, in support of Bruin and its companies.

Ultimately, Bruin believes that it offers a new paradigm on conventional notions of an investment partner. It was built for this era with uncompromising values, a fast-acting DNA and a commitment to partners in an effort to deliver measurable contributions to their growth and success – beyond capital. The company names character, courage, integrity, respect, speed and trust among its stated values.