Root Inc.

Root Inc. is disrupting the archaic, trillion-dollar insurance industry. We’re driving the FinTech revolution by creating powerful insurance products and technology platforms that rewrite the rules for today’s world, promoting fairness, simplicity, and personalization. And we’re just getting started.

Root was founded in 2015 on the principle that car insurance rates should be based primarily on driving behavior rather than demographics. The company uses mobile technology, data science and mobile telematics data to set personalized auto insurance rates, and drivers who share their driving data may qualify for lower premiums. Root describes itself as the first licensed insurance carrier in the United States powered entirely by mobile, and its coverage is offered in 35 states.

Through the Root app, drivers can get a policy, manage their coverage, view insurance cards and file claims. Policyholders can also opt into Roadside Assistance for services such as towing, jump starts and lockouts. A proprietary claims system uses machine learning to automate loss expense and speed up claim payouts. The company also offers APIs that let partners integrate insurance into other purchases.