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Sparks

Global Experiential Marketing Agency

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Overview

Sparks, a Freeman Company, designs brand experiences that leave lasting impressions. We listen to your needs, learn about your audience and uncover the connections in between. We find the little details that people love about your brand, and then we innovate and create around them. Whatever your needs, Sparks will help you build undeniable moments that move people, get them thinking or simply bring smiles to their faces. The result? A meaningful live + digital experience that your audience will never forget.

The company handles event strategy, creative, content creation, event technology, registration logistics and sponsorship management, and it manages programs from pre-event planning and budget development through on-site execution and post-event reconciliation. Sparks delivers more than 5,000 projects a year for more than 700 clients and runs several in-house fabrication facilities across the United States that produce custom environments, exhibits and installations. It measures program performance with its own frameworks, including Event Fit, Event Score and Experiential Event Value (EEV). Through Freeman, clients also have access to event services, logistics, audiovisual production, general contracting and exhibitor support across 14 offices worldwide. Sparks has staff based in the US, APAC and EMEA regions.

• Trade show exhibits and expo floors

• Proprietary events and meetings

• Media and thought leader events

• Brand activations and sponsorships

• Digital engagements

• Executive, corporate and brand experience centers

• Retail experiences

• And everything else! Learn more at wearesparks.com

Latest videos from Sparks on YouTube

  • What Motivates an HCP to Act? Behavioural Science for Pharma Experiences | Sparks EMEA
  • Google I/O 2026: Turning a Global Keynote Into a Hands-On Conference for Developers
  • Inside GitHub Universe 2025
  • Workday Rising 2025: Illuminating the Future of Work
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Recent posts from the Sparks blog

Sparks FAQ

As of 2026-10-19, Sparks has 1,066 employees, based on the Enrich Layer count of person profiles that list Sparks as their current employer. Its listed company size band is 501 to 1,000.
As of 2026-10-19, Sparks is headquartered in Philadelphia, PA, US.
Sparks was founded in 1919.
As of 2026-10-19, Sparks is classified in the Events Services industry.
Sparks, a Freeman Company, designs brand experiences that leave lasting impressions. We listen to your needs, learn about your audience and uncover the connections in between. We find the little details that people love about your brand, and then we innovate and create around them.
As of 2026-10-19, Sparks's official website is http://www.wearesparks.com/.
As of 2026-10-19, Sparks is a privately held company.