Overview
Sparks, a Freeman Company, designs brand experiences that leave lasting impressions. We listen to your needs, learn about your audience and uncover the connections in between. We find the little details that people love about your brand, and then we innovate and create around them. Whatever your needs, Sparks will help you build undeniable moments that move people, get them thinking or simply bring smiles to their faces. The result? A meaningful live + digital experience that your audience will never forget.
The company handles event strategy, creative, content creation, event technology, registration logistics and sponsorship management, and it manages programs from pre-event planning and budget development through on-site execution and post-event reconciliation. Sparks delivers more than 5,000 projects a year for more than 700 clients and runs several in-house fabrication facilities across the United States that produce custom environments, exhibits and installations. It measures program performance with its own frameworks, including Event Fit, Event Score and Experiential Event Value (EEV). Through Freeman, clients also have access to event services, logistics, audiovisual production, general contracting and exhibitor support across 14 offices worldwide. Sparks has staff based in the US, APAC and EMEA regions.
• Trade show exhibits and expo floors
• Proprietary events and meetings
• Media and thought leader events
• Brand activations and sponsorships
• Digital engagements
• Executive, corporate and brand experience centers
• Retail experiences
• And everything else! Learn more at wearesparks.com
Office locations
- Philadelphia, Pennsylvania, US
- Cleveland, Ohio, US
- North Las Vegas, Nevada, US
- Shanghai, CN
- Ridgefield, Connecticut, US
- Austell, Georgia, US
- Royal Oak, Michigan, US
- Los Angeles, California, US
- Fourqueux, Île-de-France, FR
- Burlingame, California, US
- Roanoke, Indiana, US
- Schaumburg, Illinois, US
- Indianapolis, Indiana, US
- New York, US
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Latest videos from Sparks on YouTube
What Motivates an HCP to Act? Behavioural Science for Pharma Experiences | Sparks EMEA
Google I/O 2026: Turning a Global Keynote Into a Hands-On Conference for Developers
Inside GitHub Universe 2025
Workday Rising 2025: Illuminating the Future of Work
Recent posts from the Sparks blog
- Workday Rising 2026 filled 600,000 square feet of expo floor across The Venetian and Caesars Forum in Las…
Vegas, more than ten football fields of space for 15,000+ attendees to move through. Sparks served as the lead experiential marketing agency for Workday Rising 2026, responsible for strategizing, designing, building, and producing the conference experience.
- New Case Study — Google I/O For most of the year, the Shoreline Amphitheatre grounds are empty parking lots.
In May, they hold Google I/O, where developers get a first look at the latest product announcements and work directly with the teams behind them. We organized the grounds around four product villages: AI, Android, Google Cloud, and Google Chrome.