George P Johnson Experience Marketing
EXPERIENCE EVERYTHING. GPJ is the world's leading strategic experience marketing agency.
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Overview
GPJ is the world's leading strategic experience marketing agency. We create great ideas and bring them to life through integrated experiential programs that leverage digital, mobile and physical brand activations. Our worldwide office network enables leading brands to create and accelerate relationships with customers, employees, partners, media and other influencers. GPJ is part of Project Worldwide, A Creative Alliance for the Ambitious.™ (www.project.com).
The company brings strategy, experience design and production together within a single organization, which helps enterprise brands scale their experiential portfolios across global markets. It runs dedicated fabrication and storage facilities around the world, and its integrated production model covers quoting, engineering, shipping and warehousing. Its Experience Intelligence System uses a standardized methodology that links audience participation, brand sentiment and business impact to measure the results of experiences.
GPJ delivers virtual, hybrid and in-person projects, and sports experiences are among its focus areas. The agency also runs Ignite@GPJ, an apprenticeship program offering hands-on professional development, and it pursues corporate social responsibility goals across ecological, social and economic areas.
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Recent posts from the George P Johnson Experience Marketing blog
- Creating meaningful moments requires deep local and cultural insight paired with the steadfast capability for…
global execution. This recap highlights our trust in our worldwide teams to do both.
- From taking over host cities beyond the arena to turning true loyalty into un-buyable status and rallying the…
athlete in everyone, brands are moving past the standard sponsorship, giving audiences tangible means to participate, perform, and belong. Fresh, actionable experiential insights as we begin to peel away at the Business of Sport.