GMR Marketing

We are the Experience Agency making unforgettable stories born of humanity. Founded in 1979, GMR is a leader in the experiential marketing industry, connecting brands and their consumers through shared passions. We’re made up of dreamers, doers & strategists who create experiences founded on data, rooted in insight and grounded in strategy. From experiential to sponsorships and more, we get your brand where it needs to go. The company traces its origins to a concert series created for a beer brand, and its work draws on consumer passions for music, sports and entertainment.

The company's work includes managing tours, and it refers to its approach as SOLE Science. Featured projects include Super Bowl host city and stadium activations, a senior pickleball tournament for Humana, Final Four programs for Nissan, and introducing Google Pixel to NBA and WNBA audiences. The company offers paid volunteer time to all employees and supports organizations such as America's Black Holocaust Museum, Feeding America and Children's Hospital of Wisconsin.

While headquartered in the United States, our passionate global team creates, consults and activates in more than 70 countries, covering every continent. GMR is a part of Omnicom Group Inc. Within Omnicom, it is a member of the Omnicom Experiential Group.