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Planted

Unique and juicy plant-based meat, with the perfect meaty bite and only clean ingredients. 🌱 🌏 💜

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Overview

Planted combines proprietary structuring and fermentation technologies to produce meat from plant proteins, focusing on delicious taste, meaty and juicy texture, while only using clean ingredients. Planted designs and structures its meat in any size, shape, and fibrous texture and is driven by the conviction that they will outperform animal meat in the future in terms of taste, sustainability, health, efficiency and price. Committed to using only clean ingredients and no additives in all its products, Planted is setting a completely new standard in the plant-based meat category, making it a healthy and sustainable choice for all. Truly better than meat from animals.

A growing population along with increasing life expectancy and incomes are major drivers for the rise in global meat demand. However, the current scale of the animal meat industry is beyond unsustainable. Planted wants to change that. The Zurich-based FoodTech spin-off from the Swiss Technical Institute of Technology (ETH) was founded in 2019 and was quick to build intellectual property around their technological approach, currently holding several patents. Planted is a certified B Corporation. Planted’s principal meat production is in a glass-house production facility in Kemptthal (Zurich) Switzerland - the first transparent meat production open to the public.

Planted meats are available in over 6100 restaurants and more than 8700 retail outlets across Switzerland, Germany, Austria, France, Italy, UK and BeNeLux as well as over its own Europewide webshop. The Planted meat ranges, each consisting of different protein sources, currently include planted.chicken, planted.pulled, planted.kebab, planted.duck, planted.schnitzel, planted.bratwurst, planted.slices Lyoner and planted.steak. In addition, there are various limited editions in close collaboration with star chefs such as Tim Raue, Damien Germanier, Haya Molcho or Sebastian Copien.

The company's broader product range also includes planted.hack, planted.nuggets, planted.tenders, planted.burger, planted.filetstreifen, planted.filetwürfel, planted.skewers and planted.smoky roast. Several products come in different flavors, such as Smoky BBQ, Herbs and Tandoori skewers, Paprika steak and planted.filetwürfel in A La Mexicana. The Swiss webshop sells products priced in Swiss francs and offers free shipping on orders from 40 CHF. Planted also publishes recipes using its products, including chili sin carne, lasagne and spaghetti Bolognese made with planted.hack, and provides a locator for finding venues that serve its products.

Funding rounds

Disclosed funding: $48.4M across 16 rounds. Latest: Seed, 10 Feb 2025.

12 rounds have an undisclosed amount, not included in the total.

DateTypeAmount
10 Feb 2025SeedNot disclosed
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Office locations

Recent posts from the Planted blog

  • Four weeks of soul food, good vibes & very happy bellies. 💜 That’s a wrap on #VIOLA’sDiner!

    Four weeks of serving up proper comfort food, queues out the door, plenty of Pastrami Sandwiches, Crispy Cheeseburgers, Philly Cheese Sandwiches and a whole lot of Planted goodness. The queues kept coming, the plates kept leaving empty and somehow four weeks flew by. 🍔 A huge thank you to the SV Group and the whole crew for serving up delicious food and bringing so much love every single day and to ETH Zürich for letting us turn their canteen into a very purple diner for four weeks. 💜 And of course, thank you to everyone who stopped by, queued, ate with us and came back for more.

  • Lunch at work?

    We’ve got you..🌯 Together with Foodji, we’re bringing delicious plant-based protein to workplaces across #Germany. 💜 New on the Menu: a fresh wrap packed with planted.kebab - for those days when lunch needs to be quick, easy and seriously tasty. Big thanks to the Foodji team for the great partnership.

Planted FAQ

As of 2026-10-20, Planted has 172 employees, based on the Enrich Layer count of person profiles that list Planted as their current employer. Its listed company size band is 201 to 500.
As of 2026-10-20, Planted is headquartered in Kemptthal, Zürich, CH.
Planted was founded in 2019.
As of 2026-10-20, Planted is classified in the Food and Beverage Manufacturing industry.
Planted combines proprietary structuring and fermentation technologies to produce meat from plant proteins, focusing on delicious taste, meaty and juicy texture, while only using clean ingredients. Planted designs and structures its meat in any size, shape, and fibrous texture and is driven by the conviction that they will outperform animal meat in the future in terms of taste, sustainability, health, efficiency and price. Committed to using only clean ingredients and no additives in all its products, Planted is setting a completely new standard in the plant-based meat category, making it a healthy and sustainable choice for all. Truly better than meat from animals.
As of 2026-10-20, Planted's official website is https://www.eatplanted.com/.
As of 2026-10-20, Planted is a privately held company.