Samsung Electronics

Samsung Electronics is a technology company, established in 1969, that makes TVs, smartphones, wearable devices, tablets, digital appliances, network systems, medical devices, semiconductors and LED solutions. A portfolio of this breadth spans both finished consumer goods and the components and network infrastructure behind them, a mix that typically serves business buyers such as device makers and telecom operators as well as households. It also works in the Internet of Things through Smart Home and Digital Health initiatives.

In mobile, the company's Galaxy line includes the Galaxy Z Fold8, Galaxy Z Fold8 Ultra, Galaxy Z Flip8, Galaxy S26 FE and Galaxy Tab S12 Ultra, alongside One UI and Smart Switch. On the wearable side, the Galaxy Watch8 series offers a Running coach program that works with the Samsung Health app on Android phones. Software and account services of this kind tend to keep customers within a single brand's ecosystem, a common approach among large consumer electronics makers.

For the home, Samsung sells displays including The Frame, The Serif, The Movingstyle and the Odyssey OLED G9, along with TV and audio bundles, side-by-side refrigerators, Bespoke AI washers and dryers, and air conditioners. The company's network extends across the world, and it runs localized storefronts such as its Thai-language site, which sells product bundles directly and offers trade-in deals and installment payment plans. Selling directly in each market lets a global manufacturer adjust pricing, financing and product availability to local conditions instead of relying only on retail partners.