Overview
Gradient is a future-forward experiential company that helps you out-impact the competition. We were created to help brands ignite deep, authentic connections with their audiences through emotionally engaging experiences. To meet your brand’s business goals, we imagine and implement creative experiences that touch people’s hearts and yield lasting impressions in their minds. Our core focus and service offerings include; IRL/Virtual/Hybrid Experiences, strategic consulting and data insight technologies.
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Recent posts from the Gradient Experience blog
- Insight from our CEO, Pauline Oudin, at Advertising Week: an event ends, a platform keeps the conversation alive.
Hendrick's built its gin launch around a 90-minute immersive journey, then a US tour. 1.12 billion impressions. A 25% lift in share of voice versus the category.
- Some of the most influential voices in spirits are the people behind the bar.
Bartenders and hospitality professionals help shape consumer preferences through their knowledge and recommendations, influencing which products people discover and the brands they come to know. At Tales of the Cocktail, the world's premier cocktail conference and spirits industry festival, we created distinct experiences for William Grant & Sons Hendrick's and Monkey Shoulder.