amika

loved by stylists. powered by results. all hair is welcome.™ amika means friend. we're a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you. The company sells professional haircare for every hair type, with a range that covers shampoos and conditioners, masks and treatments, styling products, scalp care, anti-frizz and smoothing products, and value sets. Its formulas are cruelty-free and made without sulfates or parabens.

we're rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of the earth's most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands. we're a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030.

having grown up in salons, we know better than anyone how important stylists are—they're our confidantes + community. think of us at your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome™. Through its online store, amika offers a subscription program that delivers chosen products on a set schedule at a 10% discount, along with a bundle builder for wash care, styling and travel products. Customers can take a quiz to find a product set suited to their hair, and they can also earn points through a rewards and referral program and redeem them for vouchers.