E.L.F. Beauty
e.l.f. Beauty makes the world a better place for every eye, lip and face.
Last updated: . For recent data, use our API.
Overview
(NYSE: ELF · $114.24 ▼ 0.7%) e.l.f. Beauty is a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. The company describes itself as a bold disruptor with a kind heart that sets out to challenge the status quo.
Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.
Within the portfolio, e.l.f. Cosmetics offers makeup and e.l.f. SKIN offers skincare, with both brands positioned around premium quality at low prices. Well People focuses on clean beauty products powered by plants and describes its products as high-performance. In addition to skincare, Rhode offers hybrid makeup products.
The company also runs an impact program centered on giving, which it promotes under the slogan "Give an e.l.f." and presents as a long-standing commitment.
Private funding before listing
3 rounds. Latest: Post-IPO Debt, 3 Mar 2025.
| Date | Type | Amount |
|---|---|---|
| 3 Mar 2025 | Post-IPO Debt | $500M |
Office locations
Similar companies
- Rare BeautyPersonal Care Product Manufacturing · El Segundo, CA
- L'OréalPersonal Care Product Manufacturing
- SephoraRetail · Neuilly sur Seine, Ile de France
- Glossier, Inc.Personal Care Product Manufacturing · New York, NY
- rhode skinRetail · Los Angeles, California
- Summer FridaysPersonal Care Product Manufacturing · Los Angeles, California
- Tower 28 Beauty, Inc.Personal Care Product Manufacturing · Los Angeles, California
- Milk MakeupPersonal Care Product Manufacturing · New York
- OUAICosmetics · Los Angeles, California
- Charlotte Tilbury BeautyPersonal Care Product Manufacturing
Recent posts from the E.L.F. Beauty blog
- Nine times in a row, teens have told us the same thing: e.l.f. is their brand ❤️.
Piper Sandler's Teen Survey just dropped, reaffirming e.l.f. Cosmetics as the No. 1 teen cosmetics brand for the ninth consecutive survey, the longest consecutive run in cosmetics. But here's what we love even more: teens aren't just reaching for one of our brands.
- Picture it: You're several hours into your day, two coffees deep and your skin has decided it has had enough.
Stress didn't just knock; it brought moving boxes and settled in for the long run. We took a very real skinmergency and gave it the full humor treatment.