Rare Beauty
Available at Sephora, Ulta Beauty, and RareBeauty.com.
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Overview
Rare Beauty is a vegan and cruelty-free makeup brand that aims to challenge unrealistic standards of perfection and promote self-acceptance. Makeup made to feel good in, without hiding what makes you unique. Available at Sephora, Ulta Beauty, Space NK, Blush Bar, and RareBeauty.com.
Its range covers face, cheek, lip, eye, body, fragrance, tools and sets, including Soft Pinch Liquid Blush, Soft Pinch Lip Oil Stick, Brow Harmony Flexible Lifting Gel, Rare Eau de Parfum and fragrance layering balms. The company offers an online shade finder that helps customers match a foundation shade in four steps.
The company commits 1% of its annual sales to the Rare Impact Fund, which works to expand mental health services in underserved communities. Its stated vision is a welcoming space in beauty that supports mental well-being across age, gender identity, sexual orientation, race, cultural background and ability.
Office locations
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Latest videos from Rare Beauty on YouTube
NEW Limitless Cheek & Lip Set coming 10/12 @selenagomez @ShayMitchell #selenagomez #rarebeautyblush
BÉIS x Rare Beauty PART 2 (!!!) Arriving 10/12 👀🎀 #rarebeauty #newrarebeauty
This elevator is headed to level Limitless. Who’s coming? #rarebeauty #selenagomez @selenagomez
Any guesses? … the possibilities are Limitless #rarebeauty #rarebeautyblush #newrarebeauty
Recent posts from the Rare Beauty blog
- Ever wondered what it's like to work at Rare Beauty?
We asked the people who know best 🫶 This week, our Summer Associates are taking over the Rare Beauty Substack to share what it’s really like behind the scenes. From their first days in the office to the new connections that have made their time here so special.
- Since 2020, Rare Beauty has been on a mission to help everyone celebrate their individuality.
We aim to promote self-acceptance and give people the tools they need to feel less alone. Today, that commitment continues to drive everything we do.