Waterdale Collection

Waterdale Collection is a modern Judaica and Jewish home decor brand based in Howell, New Jersey, working mainly in acrylic (Lucite), resin, leather and crystal. Its range covers home decor, tabletop pieces and wall art, along with Judaic items such as Hadlokas Neiros trays, challah boards, washing cups, Havdalah sets and personalized family trees. Judaica, the ritual and decorative objects of Jewish life, has long been associated with silverwork and ornate styling, so a line built on acrylic and resin offers a contemporary alternative.

The company groups its products into design collections such as Butterfly, Cherry Blossom, Floral Bird, Papercut, Resin and Jerusalem Taupe, and adds holiday lines for Sukkos, Chanukah, Purim and Pesach. Its pieces are designed for use as well as display, and many are made for the Shabbos table, including challah covers, Kiddush cups and candlesticks. Custom work includes door plaques, family calendars, made-to-order paintings and event items such as benchers and place cards.

Alongside its retail range, Waterdale manufactures custom Lucite awards, plaques and promotional products, and it specializes in corporate, donor, honoree, staff, dinner and event gifts. Acrylic is widely used for awards and plaques because it takes engraving and printing well and resists shattering better than glass. The company's corporate offering is organized by price tier and by sector, including healthcare, home and auto, and a gifting concierge handles custom orders.

Waterdale Collection was founded by a designer with a print and packaging background and has since grown into a studio of artists, designers and makers. It sells to households in the United States, Canada and the UK, and its luxury positioning places it in the premium gift market, which is driven by occasions such as weddings, housewarmings and holidays.