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Rolex

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Overview

The leading brand in Swiss luxury watches, Rolex enjoys an unrivalled reputation for excellence, performance and prestige. Pioneer of the wristwatch since 1905, the brand is at the origin of landmark innovations in watchmaking, including the first waterproof wristwatch - the Oyster - and the Perpetual rotor self-winding mechanism. The company credits its founder with instilling a notion of perpetual excellence that led to its major watchmaking innovations. Rolex is an integrated and independent Swiss watch manufacture headquartered in Geneva. The company designs, develops and produces the majority of its watch components in-house.

Its watches have accompanied explorers and achievers around the world, from the top of the highest mountains to the deepest reaches of the ocean. The Rolex collection includes models such as the Oyster Perpetual and the Datejust, and customers can configure Rolex watches online. Customers can also look up jewelers and service centers for Rolex watches.

Rolex is also actively involved in supporting the arts, sports, exploration, the spirit of enterprise through a broad palette of sponsoring activities and philanthropic programmes. Its cultural activities extend to cinema, including an association with the Academy Museum of Motion Pictures.

Latest videos from Rolex on YouTube

  • Rolex Middle Sea Race 2026 – Underway From Grand Harbour
  • Rolex & BBC – Arts in Motion – Ep. 1: Jakub Józef Orliński – Beyond the Curtain Call
  • Planet Visionaries – Ep 3: Reviving New York Harbor With Pete Malinowski
  • Rolex Watchmaking – Hallmarks of Excellence
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Recent posts from the Rolex blog

  • Out now.

    The Opera National de Paris is one of the world’s oldest cultural institutions, having enthralled audiences for more than 350 years. In ‘The Greatest Stage’, part of an exclusive documentary series about Rolex partners, we go behind the scenes of this majestic temple where the finest performers are welcomed, while young artists and artisans shape the future of opera and ballet.

  • Out now.

    The Laver Cup gathers the biggest names in men’s tennis for a competition that takes team spirit to another level. In ‘Building the Dream’, part of an exclusive documentary series about Rolex partners, Roger Federer and others who helped bring the event to life explain its journey from mere concept to becoming a key date on the sport’s calendar.

Rolex FAQ

As of 2026-10-20, ROLEX has 6,698 employees, based on the Enrich Layer count of person profiles that list ROLEX as their current employer. Its listed company size band is 10,001+.
As of 2026-10-20, ROLEX is headquartered in Genève, CH.
As of 2026-10-20, ROLEX is classified in the Retail Luxury Goods and Jewelry industry.
The leading brand in Swiss luxury watches, Rolex enjoys an unrivalled reputation for excellence, performance and prestige. Pioneer of the wristwatch since 1905, the brand is at the origin of landmark innovations in watchmaking, including the first waterproof wristwatch - the Oyster - and the Perpetual rotor self-winding mechanism.
As of 2026-10-20, ROLEX's official website is http://www.rolex.com/.
As of 2026-10-20, ROLEX is a privately held company.