ProductWind

ProductWind helps the world’s largest and emerging brands launch new products and ramp their performance online. We mobilize thousands of hand-picked eCommerce creators to sample your products and provide PRIVATE, highly valuable feedback on their customer journey and product experience. Creators then privately share details about your products with friends and family through DMs, texts, and group chats (unlike social influencers who require lengthy brand or legal approvals), driving additional demand to your listings. By boosting the traffic, conversions, and sales velocity online retailers want to see, ProductWind improves organic visibility, also naturally growing reviews as a byproduct of stronger sales while improving media efficiency.

The company selects creators based on retail shopping behavior, category relevance and performance signals rather than demographics alone. ProductWind aggregates private feedback from these retail-native creators to identify consistent, actionable learnings about a product. Its campaigns aim to generate traffic to priority product detail pages, expand share of voice in retail search, and help products earn best-seller and new-release badges.

Budgets, objectives and launch parameters are set directly in the ProductWind self-service platform, which includes a dashboard for tracking campaign performance in real time. The company says its campaigns make e-commerce ads about 40% more effective by lowering cost per click and increasing product placement.