Giant Spoon

Giant Spoon is an independent, integrated marketing agency that aims to expand the way people experience brands. The company describes itself as full-service, combining strategy, creative and media under one roof, and it has worked that way since it was established in 2013. Integrated agencies of this kind offer an alternative to the model in which a brand hires separate firms for media buying, creative work and events, so that planning and execution stay connected.

Its media practice covers planning and buying, media innovation, custom partnerships, sponsorships, performance media, measurement and reporting. Strategy work spans brand positioning, brand architecture, communications planning, audience personas, competitive analysis and content strategy, while the creative and design team handles campaign development, brand identity, art direction, copywriting, motion graphics, film, editing and post-production. A content and marketing group runs social and influencer strategy, editorial programming, community management and social listening, and an experiential unit manages event production, interactive livestreams, fabrication, venue scouting, vendor sourcing and permitting. Taken together, these lines let a single team carry a campaign from audience research through paid placement to a physical brand experience, consistent with its integrated model.

The company has offices in El Segundo, near Los Angeles, and on Wall Street in New York, and it is part of a global network of independent agencies. Its stated working philosophy is that ideas emerge from collaboration across disciplines rather than from any single department, a structure that suits clients seeking campaigns which blend media, content and live events.