Asics
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Overview
At ASICS, we believe in the positive benefits of movement for both mind and body. Driven by research and applying human-centric design, we make and sell footwear, apparel and equipment for the lifetime athlete in all of us.
Our founder Kihachiro Onitsuka began making athletic shoes in 1949 with the goal of developing society through sports. He later named the company ASICS, which stands for Anima Sana In Corpore Sano, or A Sound Mind In A Sound Body. This speaks to our desire for people everywhere to live healthy lives both mentally and physically. The business began as Onitsuka Co., Ltd., and ASICS Co., Ltd. was formed in the 1970s. Its product history includes a first basketball shoe in the 1950s, the MAGIC RUNNER marathon shoe in the 1960s, a GEL-based running shoe in the 1980s and the CYBERZERO track and field spike in the 1990s.
Today, ASICS is a global company with a head office in Kobe, Japan and operations in more than 30 countries. As well as products for running, tennis and other core performance sports, we also offer the SportStyle range, the Onitsuka Tiger brand, fitness-tracking app Runkeeper, and our membership program OneASICS. The company has 9,455 employees across 64 worldwide locations, and 80.5% of its sales come from outside Japan. Its sustainability work is organized around two pillars, People and Planet. ASICS also operates a virtual museum showing its shoes and apparel and offers miniature shoe-making workshops in Kobe.
Follow us on LinkedIn and together let’s celebrate the uplifting power of movement.
Office locations
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Recent posts from the Asics blog
- ASICS and Netball Australia go head-to-toe.
Building on our two-decade footwear partnership with Netball Australia, ASICS unveils our new uniform for the Australian Diamonds. The match dress was developed in close collaboration with Diamonds players and features artwork by Yorta Yorta woman Alkina Edwards.
- Narrated by the award-winning Sigourney Weaver, our new film Human Nature explores how modern-day habitats are…
quietly changing the way we move. New global ASICS research involving 34,000 people across 31 countries reveals that people report spending 86% of their waking day not moving, while 53% fail to meet recommended physical activity guidelines.