How to automate sales with 1000 emails to CEOs of F&B businesses in Singapore with 150 replies

Disclaimer: This post is non-discriminative; other sectors are also able to use these tips to automate their sales as well.

As anyone knows, it is difficult to transition into automation. You’ll have to have some technical knowledge to figure out how to automate your sales and try it out 10 times to gather training data for your bot. When your bot has figured out the role patterns, you can automate it.

However, it is something that will save you costs and efforts later. 990 emails could be successful yet hassle-free.

Let’s say that we are all in the business of selling ice cream. We want F&B companies (or conglomerates) to buy our franchising rights.

As with Sales Prospecting, this is the way to automate your sales replies:

Find companies of interest.

We are going to reach out to companies which also sell food, such as Unilever, QAF Limited (sells Gardenia bread), Super Group Limited.

In this guide, we will be using the example of Unilever, which sells some ice cream products like Cornetto and Magnum.

Find the person of interest in the company using [the platform X-Ray](http://recruitmentgeek.com/tools/the platform/)

Here it is below:

From the results, we can see that Luke Thomas is the Singaporean representative for Unilever.

Find the email of the person-of-contact

We can either use the free services such as Clearbit Connect (100 search credits per month) or Find That Email (50 search credits per month).

We will be using Clearbit Connect to find Luke. Clearbit Connect is a Google Chrome extension that tags to your email. We will need to install the extension and log into our email to see the following column on the right side of our email.

Sometimes Clearbit Connect may have un-updated titles, so it may be useful to cross-check the email back to professional networking platforms and see if their name matches.