Yamaha Corporation

Our history began in 1887 when Yamaha founder Torakusu Yamaha completed a repair job on a reed organ at a Japanese primary school. Perhaps no one thought at the time that this event would mark the beginning of 130-plus year history during which Yamaha would become a world-leading brand in musical instruments, other products, and services dear to the hearts of people everywhere. True to its slogan, “Sharing Passion & Performance,” the Yamaha Group helps enrich people’s lives day in and day out. Since our founding in 1887, we have offered the world a rich scope of products and services focused on sound and music. We want to create excitement and inspiration everywhere, joyfully highlighting music in life, education, and culture. We are deeply committed to creating customer value by offering products and services that draw on our reservoir of technology, know-how, and musical sensitivities. We have accumulated these values over our long history and are keen to address new challenges with a passion going beyond our customers’ expectations, always renewing our inspiration, and theirs. We are dedicated to engaging proactively with our customers to propose products and services that will stir their hearts over a lifetime. Looking ahead, we will be making every effort to ensure that we continue to be an “Indispensable, Brilliantly Individual Company,” always honouring long and close relationships with our customers.

Yamaha Corporation organizes its operations into three domains: musical instruments, audio equipment, and industrial machinery and components. Its core musical instruments business covers the manufacturing and marketing of instruments and extends to the management of music schools, which have produced more than 5.5 million graduates. The audio equipment business includes professional audio, music production tools and software, audiovisual systems, automotive sound systems, networking equipment, and unified communications devices. Other operations include factory automation, interior decorative panels for luxury automobiles, and a resort business.

The group has 17,886 consolidated employees and 61 subsidiary companies, and overseas markets account for 76.0 percent of its revenue. The company also promotes public music education in emerging countries through its School Project and works to increase its use of sustainably sourced timber.