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Vital Proteins

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Overview

We believe that whole food based nutrition containing collagen is essential for one’s overall health, beauty, fitness and well-being. Our ancestors utilized sustainable whole animal nutrition, which provided an abundant amount of collagen. Over the past century modern food processing has removed this natural and healthy protein from our diets. Collagen is vital for our body and is the basic building block of skin, hair, nails, bones and joints. We promote optimal health, beauty, vibrant youth, and overall wellness with our products. We are dedicated to providing 100% natural, whole food proteins that support animal well-being and sustainable eco-friendly practices. Our happy cows openly graze on lush natural grass pastures providing the highest quality of protein.

Vital Proteins sells collagen and other supplements as powders, capsules and gummies, and also offers a line called Vital Proteins Professional. Its range includes flavored Collagen Peptides such as chocolate and vanilla, Collagen Peptides Advanced with hyaluronic acid and vitamin C, a Hair Complex with biotin, and creatine products aimed at exercise performance and recovery. The company recommends a daily serving of 20g of collagen peptides, mixed into drinks such as coffee, tea, smoothies or broths.

Its Collagen Peptides are made without dairy or gluten, contain no artificial sweeteners, and are paleo friendly and certified kosher. Customers can buy through a subscription program that offers discounts and free shipping on recurring orders.

Funding rounds

Disclosed funding: $34M across 2 rounds. Latest: Debt, 29 Sep 2019.

DateTypeAmount
29 Sep 2019Debt$8.5M
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Vital Proteins FAQ

As of 2026-10-19, Vital Proteins has 153 employees, based on the Enrich Layer count of person profiles that list Vital Proteins as their current employer. Its listed company size band is 201 to 500.
As of 2026-10-19, Vital Proteins is headquartered in Chicago, Illinois, US.
As of 2026-10-19, Vital Proteins is classified in the Wellness and Fitness Services industry.
We believe that whole food based nutrition containing collagen is essential for one’s overall health, beauty, fitness and well-being. Our ancestors utilized sustainable whole animal nutrition, which provided an abundant amount of collagen. Over the past century modern food processing has removed this natural and healthy protein from our diets. Collagen is vital for our body and is the basic building block of skin, hair, nails, bones and joints. We promote optimal health, beauty, vibrant youth, and overall wellness with our products.
As of 2026-10-19, Vital Proteins's official website is http://www.vitalproteins.com/.
As of 2026-10-19, Vital Proteins is a privately held company.