Sender One Climbing, Fitness and Yoga

Sender One Climbing, Fitness and Yoga is a Southern California company that operates indoor rock climbing gyms, which also offer fitness and yoga. The company states its purpose as helping people discover themselves and connect with others through climbing, and it aims to welcome seasoned and new climbers alike. Climbing gyms of this kind usually earn revenue from day passes, memberships, classes and group bookings, so serving beginners and families alongside regular climbers widens their customer base.

Its climbing offer covers top rope, lead climbing and bouldering, and its gyms welcome all skill levels, with no experience required. Alongside the walls, the gyms run yoga and fitness classes, youth programs, climbing camps, private instruction, and events and competitions. The company also runs Sender City, an interactive climbing area for kids, families, parties and groups. Together, these lines let one facility serve committed climbers, people focused on general fitness, and families looking for a single outing.

Sender One was founded in 2011 by three friends who brought on a widely recognized climber as a founding partner and investor, and its original gym is in Santa Ana in Orange County. The company has since added locations near LAX in Los Angeles, in Lakewood near Long Beach, in Aliso Viejo and in Westwood near UCLA, plus a bouldering-only gym in Playa Vista, and it has a further gym planned for Thousand Oaks. Its stated values, such as Climb Together, Lead the Pitch and Find Creative Beta, borrow climbing vocabulary, beta being climbers' term for information on how to complete a route, and tie into the company's emphasis on community and on building long-lasting habits, goals and relationships.