Reformation
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Overview
Since 2009, Reformation has been on a mission to bring sustainable fashion to everyone. We got our start re-tailoring vintage dresses, and today, we're a global brand with over 70 stores across North America, the UK, and France. We make effortless pieces with premium lower-impact materials and responsible practices, starting at our very own sustainable factory. Its range covers women's dresses, tops, sweaters, jeans, outerwear, shoes, bags and wedding and occasion wear.
Designed for women with high standards, for what they wear, how it's made, and the impact it has on the planet. We put sustainability at the heart of everything we do and push the industry forward with big commitments. Like becoming one of the first Climate Positive fashion brands in 2025 and working toward becoming a circular business by 2030. And we look damn good doing it. The company produces clothing in limited runs to reduce waste, manufacturing at its Los Angeles factory and at partner factories around the world. It releases limited-edition collections every week, sold online and in its stores.
Reformation offers RefScale, a tool for tracking a personal environmental footprint, and publishes Ref Fiber Standards explaining the materials it uses. It also provides care instructions and a resale and recycling program called Happy Endings, which is available only to customers in the US. Being naked is the #1 most sustainable option. We’re #2.
Private funding before listing
Disclosed funding: $37M across 2 rounds. Latest: IPO, 1 Jul 2026.
| Date | Type | Amount |
|---|---|---|
| 1 Jul 2026 | IPO | Not disclosed |
Office locations
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Latest videos from Reformation on YouTube
Reformation x Alexa Chung
Enya Umanzor wants to give you something to talk about. Coming 8/19.
New pieces for nowhere casual.
Courtney Grow wants in on your itinerary. Introducing Reformation x Courtney Grow.
Recent posts from the Reformation blog
- Introducing Reformation x Alexa Chung, a 30-piece collection from us and your muse’s muse.
- We've been a bluesign System Partner since 2021, working closely to meet super rigorous Cleaner Chemistry standards.
That means using non-hazardous chemistries, supporting better systems to protect the people who make our clothes, plus a whole lot more.