KIND
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Overview
KIND is more than just a brand of whole nut and fruit bars made from ingredients you can see and pronounce®—it is also a movement and way of being. At KIND, we aim to make the world a bit kinder through all that we do and how we do it—from the products we create to the way we work, live and give back. And that may be why nutritionists, foodies and social leaders alike all agree that KIND is the best snack around!
In addition to nut bars, the company's range includes ZEROg added sugar bars, minis, thins, soft baked squares, breakfast bars, Healthy Grains Energy bars, cereal bars and frozen bars. KIND also offers protein products, including KIND Protein from real food and Protein Max, as well as Healthy Grains, ZEROg added sugar and soft baked granolas and dipped clusters. The company defines its kids' school friendly bars as gluten free snacks made without peanuts or tree nuts. Beyond its products, KIND publishes material on its nutrition principles and on its approach to sustainability.
We're looking for passionate, conscious collaborators to help us meet our goals: to inspire kindness, with one tasty snack (and good act) at a time. If that's you, check out our open positions: https://boards.greenhouse.io/kindsnacks
Funding rounds
Disclosed funding: $3.6M across 2 rounds. Latest: Seed, 1 Apr 2019.
| Date | Type | Amount |
|---|---|---|
| 1 Apr 2019 | Seed | $2.8M |
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Latest videos from KIND on YouTube
Surprising a First-Time Marathoner | KIND Snacks
Marathon Finish Line Moments with Dylan Efron | KIND Snacks
Two Things You Need: Dylan Efron And Marathon Hype Station | KIND Snacks
Marathon Finish Line Joy | KIND Snacks
Recent posts from the KIND blog
- Dark Chocolate Cocoa
Site Factory admin Sat, 08/08/2026 - 02:48 products Dark Chocolate Cocoa KIND Breakfast Dark Chocolate Cocoa protein bars are a wholesome, healthy snack made with 100% whole grains for sustained energy. KIND Dark Chocolate Cocoa breakfast protein bars are made with five super grains—oats, buckwheat, millet, amaranth and quinoa—and baked with the taste of dark chocolate and cocoa for a chewy, soft baked addition to your breakfast.
- Peanut Butter Dark Chocolate and Dark Chocolate Cherry Cashew
Site Factory admin Tue, 07/28/2026 - 02:29 products Peanut Butter Dark Chocolate and Dark Chocolate Cherry Cashew KIND THINS Peanut Butter Dark Chocolate & Dark Chocolate Cherry Cashew Bars are a thinner take on your favorite KIND bar. These snack bars are made with quality ingredients, and are great for any occasion, whether you need nutrition bars for the office or a nutritious snack for a busy day.