Unified
We bring clarity and control to omnichannel digital advertising investments.
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Overview
Unified is a digital advertising company that takes an omnichannel approach to campaigns for brands and agencies. A best in class team of digital experts leveraging purpose built technology to deliver operational excellence and insights across paid social, programmatic, OTT and digital audio.
The company assigns dedicated roles to each phase of the campaign lifecycle and works with platform, creative and data providers. Its insights platform streamlines reporting and anticipates performance, and an Investment Dashboard lets clients track the results of their social advertising investments across brands in real time. Its clients include Hilti, the Hershey Company and the agency 22SQ.
Unified was created to address marketers' lack of access, transparency and control over their own social advertising data, with the aim of unifying campaign performance data to support better decisions. It lists transparency, accountability, continuous improvement and focus as its values and has offices in New York, Los Angeles and Atlanta.
Private funding before listing
Disclosed funding: $65.7M across 6 rounds. Latest: Debt Financing, 15 Sep 2016.
| Date | Type | Amount |
|---|---|---|
| 15 Sep 2016 | Debt Financing | $10M |
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