Duvin Design Company

Duvin Design Co. is a Florida apparel brand that makes leisurewear rooted in surf culture, and it calls itself "the Official Uniform of People Who Hate Uniforms." A group of lifelong friends started the company on the Florida coast in 2010, funding it with side jobs and borrowed cash, working with a local seamstress and selling printed t-shirts out of their cars. Its stated philosophy is that life should not be rushed or lived on someone else's clock, and it presents its clothing as a year-round uniform for time off rather than only a beach label.

The men's range covers swim shorts, cabana shirts, mesh and gym shorts, hats and a line of trousers branded Anti-Workwear. The women's line includes bikinis, cropped cabana shirts, ribbed tanks, and lounge shorts and pants, while fleece and outerwear extend the range into cooler weather. This growth past swimwear fits a common pattern among surf-born labels, which often move into everyday casual clothing to keep selling through the year. Collections are made in Los Angeles and abroad, with custom dyeing done in Los Angeles and all printing done locally in Orlando.

The brand is sold through retailers in multiple countries and through its own online store, and athletes and celebrities have worn it. Rooted in a surf lifestyle, its following has grown to include creatives, musicians, skaters and fashion enthusiasts of all genders. Selling both direct to consumers and through wholesale is typical for lifestyle apparel brands, since the online store reaches people directly and retail partners carry the brand into new markets. The company is playful about its image, saying it can neither confirm nor deny rumoured ties to The Filthy Flamingo Surf Gang.