Overview
Draper James is a classic, American lifestyle brand founded by Reese Witherspoon, inspired by her roots in the South. Launched in May 2015, Draper James is known for its unapologetically feminine style, offering clothing, accessories and home accents with timeless grace and charm.
The brand was created for women seeking clothes that are special but not precious, easy to put together and polished. The founder's grandmother is described as the driving force behind the brand, and her saying "Look good, feel good, do good" features in the company's story.
Draper James sells its products online, and its assortment spans dresses, tops, sweaters, jackets and outerwear, bottoms and skirts, lounge and pajamas, sportswear and a kids' line. Seasonal collections include floral prints and equestrian-inspired pieces with polished details and saddle-toned colors, along with denim such as bootcut and straight jeans. Most clothing styles come in sizes XS to XXL, while denim and skirts are offered in numeric sizes 0 to 14.
Funding rounds
Disclosed funding: $10M across 2 rounds. Latest: LATE VC, 1 May 2019.
1 round has an undisclosed amount, not included in the total.
| Date | Type | Amount |
|---|---|---|
| 1 May 2019 | LATE VC | Not disclosed |
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Recent posts from the Draper James blog
- "The most hospitable thing we can do for our customer is meet her where she is." – Jeannie Yoo, CEO, Draper…
James 💙 This morning at Shoptalk, our CEO Jeannie Yoo joined an incredible panel for "Listening to the Customer: CRM, Crowdsourcing, and Cultivating Fandom." It was a great conversation about how today's customer relationships are really conversations.
- What a way to kick off Shoptalk week in Nashville! 💙 We were thrilled to welcome retail leaders from across…
the country to our 12 South store as part of Shoptalk's Nashville #Shopwalk, a curated tour of some of the city's most distinctive retail experiences. Our CEO, Jeannie Yoo, shared the story of Draper James: where we started, what Southern hospitality means to us, and what's ahead for the brand.