Cleo

Cleo was founded in 2016 by people who'd been burned by banks and frustrated by a financial system that wasn't built for the people using it. The company started out of a London flat and entered the U.S. market in March 2018. We created Cleo to change the world's relationship with money.

More than a budgeting app, Cleo is an AI financial assistant that helps millions of people understand their money, build healthier financial habits, and make smarter decisions through personalized conversations, insights, and tools. We believe managing money should feel simple, empowering, and even enjoyable, not confusing or intimidating. Cleo tracks spending, helps users set and meet goals, and offers a "Roast Me" option that gives blunt feedback on spending habits. Its products include Autopilot for automating money goals, interest-earning savings, Money IQ, Debt Reset and the Cleo Card, which is issued by WebBank. Users can reach the assistant at any time by chat or voice, and bank accounts are linked through Plaid.

Since launching, we've grown from a small team with a big idea into a company of more than 250 people, raising an $80 million Series C led by Sofina and reaching a $500 million valuation. Cleo has teams in London, New York and San Francisco, and its paid subscription tiers include Cleo Plus, Cleo Builder and AI Pro. Today, we're redefining what personal finance looks like in the age of AI by building products that millions rely on every day. We're just getting started.