BikesOnline Australia

BikesOnline Australia is an Australian-owned online specialty retailer of road bikes, mountain bikes, parts, accessories and clothing. Its range also covers electric, gravel, kids, city and hybrid, dirt jump and folding bikes, and the company acts as the Australian distributor and retailer for the Polygon and Marin brands. Alongside bikes, it stocks parts and accessories from brands such as Shimano, Topeak, Maxxis, Fox, Bell and CamelBak, so a rider can buy a bike and its related gear in one place.

The company was launched in June 2011 with the aim of making cycling more accessible by selling bikes, parts and clothes at affordable prices directly to Australians. It uses a direct-to-consumer model, buying straight from manufacturers and bypassing the agents, importers, wholesalers and distributors that usually sit in the retail chain. In the bicycle trade, each of those intermediaries typically adds its own margin, so cutting them out is one way an online seller can price below traditional bike shops. Purchases are backed by a test ride program and a free bike returns policy, and payment options include PayPal, Zip and instalment plans. Orders ship from warehouses in Sydney and Melbourne, and the company also has operations in California, the Philippines and Singapore.

BikesOnline aims to combine the personalised service of a local shop with an interactive online experience, using in-house photography, video reviews and rider-written product descriptions to help buyers choose with confidence. Staff assemble each bike following a defined Pro Build process, and a technically focused customer service team offers advice on products and sizing by live chat, enquiry form and phone. Such guidance carries extra weight in online bike retail, where fit and setup questions that a local shop would handle in person often have to be settled remotely.