Identifying your customers' needs and providing an experience personalized for each customer is one of the most effective ways to achieve customer success and stay ahead of competition. Identity Resolution (IR) is one of the many data management strategies used by businesses to manage and provide consistent product experience for their customer base.
Identity Resolution helps connect the data about your customer's behavior across online and offline sources, which you can incorporate in your marketing campaigns, advertisements and analytics to align your product with customers' needs, gain loyalty and increase conversions.
This article will discuss in detail what identity resolution is all about, its definition, how it works, practical use cases and what services and platforms you can use to carry out a typical identity resolution for your business.
Overview
What is Identity Resolution?
Identity Resolution is the process of gathering and compiling data points of an individual, business or entity from various sources and touchpoints, into a single, understandable profile to create an identity that represents their behavior and interactions with a product, using identifiers.
Touchpoints are ways or channels through which consumers can interact with a product, business or organization. These include applications, websites, emails or any other form of communication. Identifiers are pieces of information that describe a person or entity. Examples include email address, phone numbers, physical address, social media accounts, IP addresses and so on.
