Price is a big factor when you're looking for a data provider, whether you're a business looking to save some budget, or an independent researcher working with whatever funds you have. Of course, when you do spend your budget, you would want every penny of that budget spent to be worth it.
And so today, let's look into how much People Data Labs costs and what you'll get in return. But of course you can find that information on their pricing page effortlessly. So here’s my proposition, along with their pricing, we will look what they offer for it, and if the investment is truly worth it.
For starters, here's a table showing People Data Labs pricing plans.
Plans Price Data Records
Free N/A Up to 100
Pro $98/mo for person data Starts at 350 credits ($0.28/ profile)
$100/mo for company data Starts at 1,000 credits
Enterprise Custom Custom
Note: The FREE access is to their raw company database, which includes general company information like name, location, website info, etc. It DOES NOT contain any contact information. The data is quarterly updated and while it can be a good reference point, to get the actual fields that you need, you have to subscribe to one of their paid plans.
People Data Labs (PDL) is a data provider that helps companies build innovative and compliant data solutions at scale. They scrape publicly available data and work with third-party partners to get private data, then package it into datasets that customers can call using APIs.
Their data points offering are one of the largest in the market. They provide everything from name, location, contact information, social media details, and much more. Though they are guilty of breaking down one data point into many granular forms, which inflate the absolute quantity. For instance, let’s look at the job location address; which is split into 10 different fields xamples include, job_company_location_name, job_company_location_locality, job_company_location_metro, job_company_location_region, etc.
Customers who opted for PDL’s service seem satisfied with what they get. Despite a few grievances, which I will discuss later, People Data Labs Reviews are largely positive. Their commitment to quality and compliance is commendable. No doubt, they are setting some high industry standards.
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Person Enrichment API: Enrich individual data by allowing access to all fields in person datasets. (Cost: 1 credit)
Person Search APIs: Search datasets for individuals that match your query. (Cost: 1 credit)
Payment Cycles Tier Credits Price
Monthly 1 350 to 2,500 $98 to $700 ($0.28/ profile)
2 2,501 to 5,000 $662.77 to $1,325.00 ($0.265/ profile)
3 5,001 to 8,333 $1,250.25 to $2,083.25 ($0.25/ profile)
Annual 1 4,200 to 30,000 $940.80 to $6,720 ($0.224/ profile)
2 30,001 to 60,000 $6,360.21 to $12,720 ($0.212/ profile)
3 60,001 to 99,999 $12,000.20 to $19,999.80 ($0.20/ profile)
Person Identify API: Search through the dataset to find profiles that best match your query.(Cost: 1 credit)
Payment Cycles Tier Credits Price
Monthly 1 200 to 499 $100 to $1,000 ($0.10/ profile)
2 500 to 999 $750.08 to $1,875.00 ($0.075/ profile)
3 1,000 to 4,167 $1,625.07 to $2,166.65 ($0.065/ profile)
Annual 1 2,400 to 5,999 $1,056 to $2,639.56 ($0.44/ profile)
2 6,000 to 11,999 $2,520 to $5,039.58 ($0.42/ profile)
3 12,000 to 49,999 $4,800 to $19,999.60 ($0.40/ profile)
Company Enrichment API: Enrich company data by allowing access to all fields in the company Schema. (Cost: 1 credit) Company Search API: Search datasets for companies that match your query.(Cost: 1 credit)
Payment Cycles Tier Credits Price
Monthly 1 1,000 to 10,000 $100 to $1,000 ($0.10/ profile)
2 10,001 to 25,000 $750.08 to $1,875 ($0.075/ profile)
3 25,001 to 33,333 $1,625.07 to $2,166.65 ($0.065 / profile)
Annual 1 12,000 to 120,000 $960 to $9,600 ($0.08/ profile)
2 120,001 to 300,000 $7,200.06 to $18,000 ($0.06/ profile)
3 300,001 to 399,999 $15,000.05 to $19,999.95 ($0.05/ profile)
IP Enrichment API: Search IP address and return location, company, and other data associated with it. (Cost: 1 credit)
Payment Cycles Tier Credits Price
Monthly 1 1,325 to 5,000 $95.40 to $360 ($0.072/ profile)
2 5,001 to 10,000 $300.06 to $600 ($0.06/ profile)
3 10,001 to 20,833 $480.05 to $1,000 ($0.048/ profile)
Annual 1 15,900 to 60,000 $954 to $3,600 ($0.06/ profile)
2 60,001 to 120,000 $3,000.05 to $6,000 ($0.05/ profile)
3 120,001 to 249,999 $4,800.04 to $9,999.96 ($0.04/ profile)
The short answer is no. For what you’re paying, there is a lot that could be better. And honestly, I’m still not fully on board with the price, either.
Why? Let me explain.
People Data Labs has a proven track record of providing quality, accurate data. Their premium price is based on their high number of data points they provide and their brand exposure. But it is not all sunny in San Francisco. The high price is a recurring pain pont, particularly for startups and small businesses who value the data but can’t justify the high costs.
The cost per profile on the basic paid plan (Pro Plan) comes to $0.28; ten times the cost of other data providers like ReachStream and Enrich Layer, which charge closer to $0.02 per profile. This stark contrast in pricing makes alternatives worth considering.
People Data Labs’ datasets are updated monthly by default. That is all in good faith for fresh data, but there are a lot of reviews stating some data fields are not as recent. Now, I’m not here to judge, and I’d like to think their customer service steps up when issues arise. Still, wouldn’t it be reassuring to have a clear, written guarantee to data freshness? That would be great in an ideal world. Hmm. Think about it while you check out Enrich Layer’s Data Freshness Guarantee and decide what level of assurance works best for you.
Most companies turn to data providers because they want them to handle the heavy lifting of data processing. You pay a price to make things convenient, so you can focus on things that actually need your attention. But if you’re having to dedicate a good chunk of your time just trying to know the platform, it defeats the purpose. A lot of customer were quick to point out the steep learning curve the platfrom has in their reviews. And when you’re paying the ‘People Data Labs’ price, you’re doubling down.
The intent here isn’t to question People Data Labs’ quality. By all means, they’re a reputable provider. But I beg to ask if their service is worth the price. For me, the answer is no. But don’t just take my word for it; check out People Data Labs Reviews. Real people sharing their real problems.
Now, ask yourself this,
If you are paying a premium price, do you deserve these inconveniences? Moreover, is it necessary to pay a premium price, when other providers offer similar (or better) data quality at an economical price?
The answer should be a resounding no.
I am here to tell you People Data Labs isn’t the only major player in the market. Before anything, assess your data needs. After you are confident in what you’re looking for, the only thing left to do is browse your options. Check out People Data Labs alternatives to streamline your search. Here is a simmered down list:
Enrich Layer (Best Overall): Enrich Layer is a developer-focused company that provides a huge portfolio of API endpoints which scrape and enrich profiles. You can use Enrich Layer's APIs flexibly and integrate them into any existing applications and workflows.
ReachStream (Cheapest): ReachStream is a B2B sales and marketing data platform offering a simple, user-friendly platform where you can view unlimited contact and company profiles, firmographics, along with unlimited contact data updates for free.
Bright Data (Most Flexible): Bright Data provides proxies for you to build your own scrapers. They also sell templates of scrapers that you can build on.
UpLead (Highest Rated in G2): UpLead is the highest rated B2B data provider in G2. They provide a clean prospecting list, which you can then plug into your CRM.
The best, complete alternative to People Data Labs, is Enrich Layer. You can get everything you would from People Data Labs, at terms you can be satisfied with.
Here’s a direct comparison of People Data Labs and Enrich Layer’s pricing:
. More information about data broker registrants is available on the Texas SOS website.
In October 2019, People Data Labs’s datasets were breached and were freely available on the Dark Web. 1.2 billion personal data records were vulnerable, almost every personal record the company held at the time.
