She was an SMU alumni and I wasted $20,000 on her wages over 5 months. She excelled in what SMU trained their students to be – professional talkers. I should have given her a hiring test.
She stole from me
SMU saleswoman was hired because Kloudsec needed to make money. Our pricing plans started from sub $100. It is so cheap, and yet the SMU saleswoman could not even land a single sale for the whole five months that she was with us.
SMU saleswoman came highly recommended from a close friend, and she convinced my entire team including myself that she could lead the sales team at Nubela on the Kloudsec product before it died.
On top of not delivering on her role, she lied about needing the company card for her transport, for which she used the company card to take Uber to come to work and leave work early.
People are hard
As a systems person, I have found people to be the hardest part of the business equation. I think I am playing the game in hardcore mode because my EQ belongs to the gutters. With SMU saleswoman, she duped me good. But at least now, I have some lessons on my belt.
Lesson One: The CEO should lead the sales
There lies my mistake: I should have led the sales effort. Therein myth of the product CEO. The product CEO is doomed to fail if is not equally the sales CEO.
No one knew the product better than me. By outsourcing both the strategy and execution of sales, I had lost the sales effort before it even started.