I tried sharing some news on Facebook today, and I got blocked from posting in other groups. I had figured that I needed a better growth engine instead of over-sharing on Facebook, so I spent the morning planning the new growth engine.
Growth Hacking
I term what I do in building organic growth to be growth-hacking. Hacking because it is not marketing. What marketing is, is to abide by rules and deliver a consistent and above-average message on centralizad platforms such as Instagram. In this case, you must provide great content that starts out benefiting the platform because your content makes the platform more valuable. And if it just happens that your content promotes either yourself or your product, then you get to keep the perks out of it. This is why Vine was never allowed to be shared on Facebook. The proliferation of Vine would eat the lunch of Instagram stories.
What growth hacking is, and what marketing is not, is to be clever and gray. If I figured out a way to bypass spam filters, then I would spam because that is growth-hacking. I am not going to reveal my next effort in growth-hacking because it might harm my efforts. So that's a story for another time. I will be sure to share if it fails. I do enjoy sharing my feats of failures.
In-person training
Lunch was spent with our new Indonesian colleague who had come over to the Singapore office for training. My company has more Indonesians than Singaporeans now, and that is a good thing. Because the market to be in is Indonesia.
The earlier of the afternoon was spent training her in our software stack and providing high-level guidance on the expectations of her.
I think I have made our remote team work for my needs. I still prefer on-premise hires, but truth be told. If I were an employee, I would prefer to work remotely too. It is a pragmatic move.